Here is a very real scenario that an analyst might run into: You have done your due diligence by doing really great requirements gathering and stakeholder interviews to inform your analytics implementation. You have a solid data set, and business decisions are being made from the analytics data. Life is good.
At July’s Google Analytics User Group, Ryan Summers from ISITE Design walked through the steps of how to migrate existing in-line tags into Google Tag Manager. The hands-on lab demonstrated that once you have implemented Google Tag Manager, you can do the following (and more!) without involving a developer:
Congratulations! You've been running a testing program on your website for a while now. You've optimized those micro-interactions, you've got your conversion points humming. Now what?
We work with our partners to not only increase conversions, but to advance their optimization programs by thinking strategically in key areas. A critical piece of the process is moving the conversation from marketing to experience, which really means to stop talking about numbers, and start talking with customers.
Last night, SEMpdx hosted over 100 Google Analytics enthusiasts to hear more about optimizing content and leveraging data to personalize experiences. ISITE Design's Amanda Bernard and Ryan Summers shared some of their insights, as well as explained how searcher personas can be key to establishing content and metrics for success.
Check out their slide deck below: