Congratulations! You've been running a testing program on your website for a while now. You've optimized those micro-interactions, you've got your conversion points humming. Now what?
We work with our partners to not only increase conversions, but to advance their optimization programs by thinking strategically in key areas. A critical piece of the process is moving the conversation from marketing to experience, which really means to stop talking about numbers, and start talking with customers.
Last night, SEMpdx hosted over 100 Google Analytics enthusiasts to hear more about optimizing content and leveraging data to personalize experiences. ISITE Design's Amanda Bernard and Ryan Summers shared some of their insights, as well as explained how searcher personas can be key to establishing content and metrics for success.
Check out their slide deck below:
Last night at ISITE Design we enjoyed the company of fifty other Google Analytics users at the third session of the Portland Google Analytics User Group. Folks from all different backgrounds gathered together on the final day of January, 2013, to hear presentations and discussions around measuring your Pay Per Click (PPC) and Search Engine Optimization (SEO) efforts using Google Analytics.
In our webinar last week, we talked about how building a culture of optimization stems from getting people involved from multiple teams, and not doing test design in a vacuum. This year at Delight, our annual user experience conference, we took that idea to the next level and had an audience of over 300 people help us crowd-source an A/B test for our client GoHawaii.com.
This latest post from the Always Be Testing series demonstrates how web site optimization can have a big impact on your bottom line.
Web analytics, A/B and multivariate testing, conversions, “the funnel” – these are all great areas of focus and activities for you, today’s digital marketer. But how do you convey the value of optimization in terms your CFO will get behind and support?
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