Day2 Blog

Customers Don’t Care About Your Conversion Rate, Does Your Conversion Rate Care About Them?

Written by Ryan Summers on Thursday, April 3, 2014
Any savvy digital marketer knows that these are ultimately the key performance indicators that they are responsible for improving for their stakeholders, but what about the brand's accountability to their customers?
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7 Habits of Highly Effective Experience Optimization Teams

Written by Jenny Ostoj on Friday, March 28, 2014
Making the most of a digital optimization program requires you to take a look inward at your current business processes and prepare yourself to face the honest realities that may follow.
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Hands On with Google Tag Manager Auto-Event Tracking

Written by Ryan Summers on Monday, February 10, 2014
Check out scenarios and takeaways from the January Portland Google Analytics Meetup on using Auto-Events.
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No Code, No Problem : Auto Event Tracking and Dimension Widening Have Your Back!

Written by Ryan Summers on Wednesday, January 15, 2014

Here is a very real scenario that an analyst might run into: You have done your due diligence by doing really great requirements gathering and stakeholder interviews to inform your analytics implementation. You have a solid data set, and business decisions are being made from the analytics data. Life is good.

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Meet Your Customers Through Google Analytics Advanced Segments

Written by Danielle Hoole on Tuesday, December 10, 2013
With the continuing evolution of the data available in Google Analytics, marketers have access to more detailed visitor information that will allow us to target and analyze customers through advanced segments.
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Access, Empower, Act: Insights from Google Analytics Summit 2013

Written by Katie Del Angel on Tuesday, October 1, 2013
The Google Analytics Summit explained a three-pillar framework for a data-driven approach, and 14 new features to make the most of your data.
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PPC Management Success: It’s in the Details

Written by Danielle Hoole on Monday, September 30, 2013
A small adjustment in one client's AdWords strategy has the potential to have a large impact not only on the success of the PPC campaign, but a positive impact on their bottom-line.
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Portland Google Analytics User Group: July Recap & September Teaser

Written by Laura Allen on Wednesday, August 14, 2013

At July’s Google Analytics User Group, Ryan Summers from ISITE Design walked through the steps of how to migrate existing in-line tags into Google Tag Manager. The hands-on lab demonstrated that once you have implemented Google Tag Manager, you can do the following (and more!) without involving a developer:

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Making the Switch to Google Tag Manager

Written by Ryan Summers on Thursday, July 18, 2013
Next week ISITE Design will be hosting our Summer Google Analytics Meet-Up at our Portland Office. We are excited to do our first hands-on lab with Google Tag Manager!
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Numbers Are People Too: Balance Conversion with Customer

Written by Meghan James on Thursday, May 2, 2013

Congratulations! You've been running a testing program on your website for a while now. You've optimized those micro-interactions, you've got your conversion points humming. Now what?

We work with our partners to not only increase conversions, but to advance their optimization programs by thinking strategically in key areas. A critical piece of the process is moving the conversation from marketing to experience, which really means to stop talking about numbers, and start talking with customers.

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