Blog - Always Be Testing
In our webinar last week, we talked about how building a culture of optimization stems from getting people involved from multiple teams, and not doing test design in a vacuum. This year at Delight, our annual user experience conference, we took that idea to the next level and had an audience of over 300 people help us crowd-source an A/B test for our client GoHawaii.com.
This latest post from the Always Be Testing series demonstrates how web site optimization can have a big impact on your bottom line.
Web analytics, A/B and multivariate testing, conversions, “the funnel” – these are all great areas of focus and activities for you, today’s digital marketer. But how do you convey the value of optimization in terms your CFO will get behind and support?
Why would you deliver a single user experience to all of your visitors when we know that no two customers are alike? Web analytics data and visitor behavior can tell us so much about the visitor’s intent that we should be able to take a pretty good guess at why they came to the site.