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Blog - Always Be Testing
Collaborative Conversion Testing
In our webinar last week, we talked about how building a culture of optimization stems from getting people involved from multiple teams, and not doing test design in a vacuum. This year at Delight, our annual user experience conference, we took that idea to the next level and had an audience of over 300 people help us crowd-source an A/B test for our client GoHawaii.com.
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First, Do No Harm
Could we add a high-value form field without significantly hurting the completion rate?
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Show Me the Money!
This latest post from the Always Be Testing series demonstrates how web site optimization can have a big impact on your bottom line.
Web analytics, A/B and multivariate testing, conversions, “the funnel” – these are all great areas of focus and activities for you, today’s digital marketer. But how do you convey the value of optimization in terms your CFO will get behind and support?
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Turn Customer Insights Into Lift by Personalizing Landing Pages
Why would you deliver a single user experience to all of your visitors when we know that no two customers are alike? Web analytics data and visitor behavior can tell us so much about the visitor’s intent that we should be able to take a pretty good guess at why they came to the site.
The Theory:
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5 Steps (and a Tool!) to Start Optimizing Your Website
Here we outline five simple steps to get you started optimizing your website.
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Can previous test findings apply elsewhere on the site?
After finding success testing button copy on one page, we decided to test the effectiveness of our winning button copy on the PPC landing page on KinderCare.com. Coming from a culture of testing, we wanted to verify our expected positive impact, prior to rolling one test winner across the entire site. Would the same winning test on the search results page produce the same lift in the conversion rate on the landing page?
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TMI: We Asked for Less and Saw a 28% Lift in Form Completions
Could we help KinderCare increase the website conversion rate for visitors filling out an inquiry form by testing the length of the form?
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Website Testing: Examples and Definitions to Guide Your Optimization Efforts
By now you have seen a few posts in our Always Be Testing blog series, sharing some exciting lift results from tests we’ve executed with KinderCare. If the increased conversions and visitor rates have you itching to begin your own testing to improve your users’ experience, here’s some background on two types of tests and when to utilize them.
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Invisible Optimization: Better ZIP Accuracy Boosts Conversion Rate by 9%
The repertoire of Always Be Testing includes back-end systems, too. Today we explore something a little different than you might expect. Instead of testing creative or copy, or even changing the visual user experience, we are testing two systems that perform geo-location / ZIP code lookups. Our assumption was that a more accurate geo-location look-up service would result in an overall higher conversion rate.
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