Most marketers and website owners understand the basics of search engine optimization (SEO). You probably have a list of keywords and your website has those keywords integrated strategically into your content. Don’t get me wrong, that’s a great foundation, but are you ready to take your SEO to the next level this year? Let’s make 2013 the year that we go beyond making subtle tweaks to on-page SEO or regularly creating fresh content and start optimizing the search experience for customers!
Blog - Search Corner
A Tale of Two Meta Descriptions
What was it about one search listing that got my attention? While their instant preview image was the most compelling out of three, it was ultimately the meta description that got me to click through. Let’s take a look at what a meta description is and how you can create well-crafted meta descriptions that get people to click through to your page.
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Google Plus is Here to Stay, Are You Ready?
The latest from the Search Corner series.
When I originally wrote the post, “Should Your Brand Have a Google+ Page” in February this year, a lot of people were very anxious about the upcoming change in Google’s privacy policy, and still mostly skeptical of Google+ adoption. I wanted to revisit the topic, a few months out.
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