Hundreds of registrants from far and wide tuned in for today's webinar, Beyond the Test, proving one thing for certain: marketers are understanding the necessity for a truly sustainable optimization plan to kick off the New Year. Sharing real test results and best practices, the webinar provided key points to help craft a successful optimization strategy beyond ad hoc testing.
[ View the story "Beyond the Test - Tweets from the back channel " on Storify] Beyond the Test - Tweets from the back channel Comments and conversations around our digital optimization webinar on December 11, 2012, "Beyond the Test: How to Build a Winning 2013 Digital Optimization Plan."
Storified by ISITE Design · Tue, Dec 11 2012 14:13:34
Ad hoc testing can short circuit an organizational approach to clearly defined optimization processes. @jeffcram #measure2013Dave Wieneke
Listening to the @ISITE_Design webinar on optimization. What's your ratio b/t acquiring vs optimizing customers? #measure2013.AndriaTrivisonno
Listening to the @ISITE_Design webinar... Don't just celebrate the lift, socialize the learnings! #measure2013Laura Allen
Staffing a team for optimization: project manager, analyst, copywriter, creative/UX, developer and executive sponsor #measure2013joystutts
Most folks on our #measure2013 webinar identify with Mulder and Scully as their optimization persona. MacGyver a close second.jeff cram
#measure2013 Segmentation is key towards great analysis. Enough of classifying your customers into 1 single bucket!Javier Rincon
Testing changes how organizations make decisions. Absent data, HIPPOs (highest paid person's opinion) rule. #measure2013Dave Wieneke
The only bad test is one you don't learn from. #measure2013 document your outcomes - show and tellJohn Eckman
#measure2013 Sustainable higher conversion doesn´t come from 1 single test but from a series of constant learnings building upon each otherJavier Rincon