How KinderCare Increased Leads by 57% From Testing a Single Button
The latest from the Always Be Testing series.
Our Day2 team is sharing the results of real-life optimization case studies in our new blog series, 'Always Be Testing.'
The marketing optimization team worked with Knowledge Universe to ensure the KinderCare website included the right information visitors wanted, and also pulled them through the conversion process.
Could we help KinderCare increase the website conversion rate for visitors filling out an inquiry form by optimizing the text on the button that opens the form?
KinderCare knows that many families who come to the website are searching for information about both the price and availability of their services. One of the best ways that KinderCare can get that information to families is by getting in contact with them over the phone or in person. In order to help entice people to fill out one of these contact forms, we decided to test the website with some different text on the button.
|The default button text was “Schedule a Tour.” We tested three other variations: “Contact This Center >”, “Tuition & Openings”, and “Tour this Center.” The result was a 282% lift in the conversion rate for this form. The overall website lift for all inquiry types combined was 57%! This is just another example of how website testing can improve online conversion rates.|
Why do you think this button text resulted in this much form conversion rate lift? Let us know in the comments!