What is Day2?
Day2 is a new way of thinking about your website and digital marketing campaigns.
As marketers, we’re always focused on the big project – The website launch, the microsite creation or the media buy. When the project is done, the internal team disbands, the consultants scatter, and we move on to the next big thing.
Smart marketers know the real work happens on Day2. This is when you can see how visitors interact with your site. It’s when you get real data on what’s working. And it’s when you can start to make changes that have a significant impact for your visitors and your business.
We believe that your website is not a project.
It’s an ongoing process that takes a sustained focus, ample resources and a culture of continuous improvement. We believe it’s exactly this type of focus that can allow organizations to drive a sustained competitive advantage. It’s the reason we created the Day2 program, and why we’re so passionate to help organizations rethink the way they measure and improve their digital channel.
About the Program
We created the Day2 program to help organizations thrive with a culture of continuous improvement. We do this by providing the tools, insights and actions to drive ongoing improvements to your website, increase conversions and lift revenue.
Optimization Tools
Day2 provides the analytics and testing tools that are at the heart of any ongoing optimization effort. Data is at the heart of the Day2 way. Without data, there are no insights.
Analyst Insights
Our optimization experts provide clear and actionable insights to drive lift across all areas of your digital experiences. Going far beyond landing pages, we’ll look deep into your data to find and recommend high-value opportunities to test.
Actions
We go beyond the recommendations to take action and help you design and implement the changes. We know it’s hard to wrangle designers and developers, so we design, code, write, test and publish the changes for you. All while keeping you in control of the process.
Lift
Testing drives everything we do so we can prove the lift and impact we have together. Our data-driven testing tools identify the changes that actually improve the performance of your site. We’ll take what works and discard what doesn’t, helping your digital channel get smarter and smarter along the way. And most importantly, always keeping the needle moving in the right direction.
